Online Ads

Non-Richmedia Ads
Unit/Size File Size Deliverables
Cube (300 × 250) 40k swf, jpg/gif
Leaderboard (728 × 90) 40k swf, jpg/gif
Half Banner (234 × 60) 25k swf, jpg/gif
Wide Skyscraper (160 × 600) 40k swf, jpg/gif

 

Richmedia Ads
Unit/Size File Size Deliverables Open/Close Button
Rollover Half Banner:
Half-Banner
(234 x 60) +
Rollover (250 x 250)
 25k(hb), 75k(rollover) swf, jpg/gif Half-Banner:
Open: left
Rollover: —
Pushdown
(970 × 415)		 110k swf or jpg/gif Close: bottom right
Pushdown Leave Behind
(970 × 90)
60k 		swf & jpg/gif Open: on right
Freeform
(fit within 638 x 768)		 90k swf, jpg/gif Close
Reskin
(1600 x 1000)
Download the Photoshop Template		 90k jpg/gif —
Interstitial
(800 x 600)		 70k swf, jpg/gif Close: top right
Video
(640 x 480)		 2.5MB mp4 preffered —

 

Guidelines

File Formats Accepted
GIF, JPG, SWF, 3rd party ad tag

Resolution
72 dpi (dots per inch)

Animation
Animation may loop 3x, 30 fps, 15 seconds max recommended for standard ad units.

Click-through URL
Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.

Flash
All SWF Flash files must be submitted along with a back-up GIF/JPG file. Also, all SWF Flash files must contain a clickTag.

Polite Load
Polite loads are accepted and should be submitted according to the specifications listed below. An additional load of 100K is allowed.

Content
Ads must not be designed to blend in with the site, mimic editorial fonts/colors or include fake form elements or other graphic symbols that represent non-existent functionality.

 

Click Tags

Flash ActionScript 1.0/2.0 Specifications
Flash ActionScript 3.0 Specifications
    1. Insert a new button.
    2. While in the button’s screen, create a “box” that will cover the size of the entire ad in the HIT frame.
    3. In the main scene, drag the button from the library into frame 1 of a new layer. This layer must be the top layer.
    4. Add an action to the button. Copy and paste the script EXACTLY as shown below.
Note: Do NOT embed the URL into the clickTag. Please leave “_blank” in the ActionScript.

on(release) {
getURL(clickTag,"_blank");
}

    1. Prior to publishing the movie, select version 9.0 or earlier of the Flash Player in the Publish Settings.
    2. Export Movie.
    3. To validate the clickTag for The Morning Call’s ad server, click here.
  1. In frame 1 of the top layer of the movie scene, insert the script for the clickTag button. Download the ActionScript 3.0 file.
  2. Insert a new button.
  3. While in the button’s screen, create a “box” that will cover the size of the entire ad in the HIT frame.
  4. In the main scene, drag the button from the library into frame 1 of a new layer. This layer should lie directly underneath the ActionScript layer.
  5. Add the instance name, thisBTN, to the button.
  6. Prior to publishing the movie, select version 9.0 or earlier of the Flash Player in the Publish Settings.
  7. Export Movie.
  8. To validate the clickTag for The Morning Call’s ad server, click here.

 

E-mail Guidelines

Admails are e-blasts, which are deployed to Tribune users, to advertise a client’s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference.

HTML Version: Formatted Imagery and Copy
Dimensions: Overall width must not exceed 600 pixels. No height requirements.

File Size Limit: Total sum of images must not exceed 100K file size

Assets: Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not allowed.

Text Version: Unformatted Copy
Assets: Supply admail copy unformatted in a TEXT or Word doc file.

Subject Line
Must contain the advertiser’s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward.

Links
Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.

 

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