|Cube (300 × 250)||40k||swf, jpg/gif|
|Leaderboard (728 × 90)||40k||swf, jpg/gif|
|Half Banner (234 × 60)||25k||swf, jpg/gif|
|Wide Skyscraper (160 × 600)||40k||swf, jpg/gif|
|Unit/Size||File Size||Deliverables||Open/Close Button|
|Rollover Half Banner:
(234 x 60) +
Rollover (250 x 250)
|25k(hb), 75k(rollover)||swf, jpg/gif||Half-Banner:
(970 × 415)
|110k||swf or jpg/gif||Close: bottom right|
|Pushdown Leave Behind
(970 × 90)
|swf & jpg/gif||Open: on right|
(fit within 638 x 768)
(1600 x 1000)
Download the Photoshop Template
(800 x 600)
|70k||swf, jpg/gif||Close: top right|
(640 x 480)
File Formats Accepted
GIF, JPG, SWF, 3rd party ad tag
72 dpi (dots per inch)
Animation may loop 3x, 30 fps, 15 seconds max recommended for standard ad units.
Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
All SWF Flash files must be submitted along with a back-up GIF/JPG file. Also, all SWF Flash files must contain a clickTag.
Polite loads are accepted and should be submitted according to the specifications listed below. An additional load of 100K is allowed.
Ads must not be designed to blend in with the site, mimic editorial fonts/colors or include fake form elements or other graphic symbols that represent non-existent functionality.
Flash ActionScript 1.0/2.0 Specifications
Flash ActionScript 3.0 Specifications
E-mail GuidelinesAdmails are e-blasts, which are deployed to Tribune users, to advertise a client’s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference.
HTML Version: Formatted Imagery and Copy
Dimensions: Overall width must not exceed 600 pixels. No height requirements.
File Size Limit: Total sum of images must not exceed 100K file size
Assets: Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not allowed.
Text Version: Unformatted Copy
Assets: Supply admail copy unformatted in a TEXT or Word doc file.
Must contain the advertiser’s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward.
Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.