Why Design Matters – Main Line Wine Events

Why Design Matters – Main Line Wine Events

I wanted to share a really wonderful piece of design with you in case you missed it in Sunday's newspaper. It's a great example of what can be done with a full page ad if an advertiser is looking to do something different to attract an audience. In this case, it's an educational wine series that Marketing is coordinating in Read More

Why Design Matters – Today’s Front Page

Why Design Matters – Today’s Front Page

I've attached a copy of yesterday's front page because I was thrilled to finally see a properly designed jewel box! Kudos to Red Robin for understanding the jewel box concept. Simple copy with a redirect to another ad inside the paper. I don't like that these jewel boxes have become so cluttered. We all need to do a better job when Read More

Why Design Matters – Westgate Jewelers

Why Design Matters – Westgate Jewelers

I’ve been enjoying the Westgate Jewelers campaign that has been running in our paper and I’ve attached the most recent ad for your viewing pleasure. Once again, all the critical elements are in place. A great headline contributed by Media Group Artist Joe Walker, works well with the overall design by MAG designer Lisa Strella. For me, the white space really Read More

Why Design Matters – The Lehigh Valley Zoo

Why Design Matters – The Lehigh Valley Zoo

This ad captured my attention while I was going through the paper earlier today and I'd like to share some thoughts with you about design. Notice the great use of space around the text which gives your eyes some relief as you read the headline. The ad also has great hierarchy, in that the headline is the biggest text followed by Read More

Why Design Matters – iPhone Newsreader App

Why Design Matters – iPhone Newsreader App

I have attached the full-page ad in our new campaign promoting the iPhone newsreader app. This campaign was launched on Dec. 25 with a spadea wrapping the paper. We also created rack cards, along with a digital billboard on Route 22. However, the bulk of the ads have been running in our print product. Ann Williams of The Media Arts Read More