Why Design Matters – Westgate Jewelers

Why Design Matters – Westgate Jewelers

I’ve been enjoying the Westgate Jewelers campaign that has been running in our paper and I’ve attached the most recent ad for your viewing pleasure. Once again, all the critical elements are in place. A great headline contributed by Media Group Artist Joe Walker, works well with the overall design by MAG designer Lisa Strella.
For me, the white space really helps the ribbon and the ring leap off the page. This account is smart enough to know that you don’t need additional copy talking about affordable payment plans, number or years in business, directions on how to get to the store or even a line or two informing you that the store also sells other jewelry besides rings. It’s just not necessary.
I believe there’s a reason Westgate Jewelers doesn’t do that. I believe this account wants its ad to stand out and be seen by as many Morning Call readers as possible. In my opinion, that’s a winning strategy.
Kudos to the excellent work that Account Executive Jon Bohner and the Media Arts Group have done on behalf of this client. It’s reassuring to me to know that there are still clients out there that appreciate and use good design principles in their marketing.