Why Design Matters – Today’s Front Page

Why Design Matters – Today’s Front Page

I’ve attached a copy of yesterday’s front page because I was thrilled to finally see a properly designed jewel box!

Kudos to Red Robin for understanding the jewel box concept. Simple copy with a redirect to another ad inside the paper. I don’t like that these jewel boxes have become so cluttered. We all need to do a better job when presenting these to clients. This is not the space to put coupons and cram it with meaningless copy points.

In any event, please take a moment to look at the attachment and enjoy a properly designed jewel box.

William Childs