Why Design Matters – Main Line Wine Events

Why Design Matters – Main Line Wine Events

I wanted to share a really wonderful piece of design with you in case you missed it in Sunday’s newspaper. It’s a great example of what can be done with a full page ad if an advertiser is looking to do something different to attract an audience. In this case, it’s an educational wine series that Marketing is coordinating in conjunction with Main Line Wine Events. The tastings will happen at a different venue every Sunday during the month of November.

There will be a series of ads, in various sizes running from now until November 27th. We are creating a splash page that will provide details on each tasting and will include a link for people to purchase either single tickets or tickets for all four tastings.

Even though there is a lot of copy in this ad, it still maintains effective design principles. Strong headline, eye-catching art and good use of white space. Sarah Sterner designed the ad as well as the rest of the ads in the campaign. Natalie Rutman wrote the article that appears inside the ad. To me, this is a great example of how to take an ordinary ad and make it extraordinary. Kudos to Sarah and Natalie.

“The secret of all effective originality in advertising is not the creation
of new and tricky words and pictures, but one of putting familiar words and
pictures into new relationships.” -Leo Burnett